Letter to our customers, fans and friends

We, Silverstein Works, are about to embark on an entirely new journey that requires us to adventure down untraveled roads. Despite the challenges ahead, we are excited for this journey and feel it most necessary for future generations of musicians. This journey began a year ago when we decided to dedicate our resources on developing exceptional woodwind reeds.

ABOUT OUR REED

After countless hours of research and development, we have successfully created a reed that can proudly carry our name and embody our high level of standard. We’d like to formally introduce you to our brand new line of premium reeds called ALTA SELECT.

- Environmentally friendly cane from the coast of the Mediterranean Sea.
- Profound core that produces deep and strong resonance.
- Special manufacturing process to preserve the vascular structure of cane.
- Quarter strength markings to improve consistency throughout all reeds.
- Made with highest level of craftsmanship from Germany.

Our product design was improved and re-improved by reflecting on feedback provided by a diverse pool of professional musicians as well as general consumers through a number of open and closed beta testing programs.

Our aim is to offer only the best to those who entrust in our brand and our beliefs.

WHY WE BEGAN THIS JOURNEY

It is our belief that every company should be able to stand by the quality of its products. Unfortunately, in the woodwind reed industry, this is a business practice that has been overlooked for the last 100+ years. The quality marketed by these reed companies is high and promising but the reality of these reeds is inconsistent and too often underwhelming. The worst part is that customers are held responsible. For instance out of a box of ten reeds, only half or even less than half are playable, and the other half is simply not what the customer paid for. After all these years, reed companies have never been held accountable and it’s been embedded in the consumers’ mind that the number of reeds playable out of a box of ten is a matter of luck. In fact, reed is the only consumer product which cannot be exchanged or refunded against bad quality. This unfair customer treatment has been costing musicians a lot of money and is steadily drawing away future musicians.

We want to correct this perception and completely redefine the standards. We will guarantee the playability of our reeds, and any unplayable reeds would be replaced without question. Coupling this exchange service with our continual effort to make the highest quality reed is our way of combatting the high price of reeds, and we wholeheartedly welcome other reed companies to follow our lead into taking full responsibility of their products.

WE NEED YOUR SUPPORT

Regarding this ambitious plan, many industry friends and insiders raised concerns of customers’ possible cherry-picking behavior to define “good” and “bad” reeds. Cherry-picking is when a customer differentiates a “good” reed from a “bad” reed by simply selecting from what is given, instead of defining good reeds in an absolute sense of quality and playability. If cherry-picking behavior becomes widely practiced, we may not get very far in achieving our mission. But we strongly believe that our customers will use their wisest discretion in this reed selecting process in order for us to grow this service not into a viable business model but into a grand statement.

We hope that our customers understand our intentions and believe in our mission as strongly as we do. In return, we will continuously strive to offer the best possible reeds and guarantee their quality. We intend to continue this program until leading manufacturers of this industry fully guarantee the quality of their products as we do.

Preorders for ALTA SELECT reeds will begin December 7th , and they will only be available for Bb clarinets in the beginning. Reeds for other woodwind instruments will follow in the near future.


Sincerely,

TEAM SILVERSTEIN